‘You Too Can Be Replaced!’

Xinhua has welcomed two newsreaders powered by artificial intelligence (AI).
Xinhua has welcomed two newsreaders powered by artificial intelligence (AI).

China’s state-run press agency has welcomed two additions to its team of journalists – two news presenters powered by artificial intelligence (AI).

Dressed in suit and tie, the AI newsreaders can ‘learn from live broadcast videos and read texts as naturally as a professional news anchor’, according to Xinhua.

The digital doppelgangers were modelled after the agency’s flesh-and-blood journalists, English-language anchor Zhang Zhao and his Chinese-language counterpart Qiu Hao, and were jointly developed by Xinhua and search engine company Sogou.com.

The two AI anchors were first seen in action at the ongoing 2018 World Internet Conference in Wuzhen, Zhejiang.

‘Hello everyone, I am an English Artificial Intelligence Anchor. This is my very first day in Xinhua News Agency,’ says the presenter in an introductory video.

‘My voice and appearance are modelled on Zhang Zhao, a real anchor with Xinhua,’ he continued in a somewhat robotic voice.

An AI system has been used to synthesise the presenters’ voices, lip movements and expressions based on those of real presenters.

‘I will work tirelessly to keep you informed as texts will be typed into my system uninterrupted,’ he added.


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